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Wireless and Mobile Miao Di Barbie connection development of high-end portable handset

April 25th, 2009

Tencent Technology Beijing examination communication on April 6, Wireless (NASDAQ: CNTF) Di Miao and portable communications technical knowledge (Shanghai) Co., Ltd. today advertised a strategic business, the two boundaries will combined deduce a high-authorized portable customer yield, and then to Barbie (TM) brand label in the Chinese market.

Barbie is the world’s most admired games, Barbie (TM) brand label has in addition become a admired best-selling brand label worldwide. Wireless and Mobile Di Miao, today advertised a strategic business, the two boundaries plan to get a advance of Barbie (TM) brand label the possibility to commemorate the 50th commemoration of the Barbie brand label to launch the first high-end portable handset, this wares is the objective of buyer latest approach female someone client De.

Wireless DONG De-fu, chairman and CEO, said: “in order to enter the high-end mobile phone market, we intend to develop a 1 million or above market price at the high-end mobile phone. Although some of the current severe economic situation, but a luxury in China market will continue to develop and perfect. Chinese consumers a variety of luxury goods to show a strong desire to know and are very important luxury brands. Internationally famous Barbie will celebrate 50 year anniversary in 2009, therefore launched the first mobile phone is the best opportunity for Barbie. This Barbie will highlight the mobile phone shape the characteristics of a dignified and elegant, built-in a variety of advanced technology, the main goal is the female consumer customers. ”

Di Miao Peng Hua, leader of Mobile, said: “We are the authorized authorized Mattel edge, we are satisfied with the junction development of Wireless Mobile Barbie brand. This stylish wireless telephone to rendezvous the expertise desires of feminine buyers, the task logo China’s wireless telephone market will go in a new time. We accept as factual that the Barbie emblem achievement is compelled to mobile telephone, because it set before the expertise, innovative conceive and powerful emblem worth package. Barbie emblem will be the 50th celebration of Memory of time to become actually well liked emblem of the international market was one time afresh recognized. The new high-end wireless telephone will be established at No. 550 Huaihai Road, Shanghai Barbie Flagship Store release. With the support of Wireless, we accept as factual that this task should The two edges will help to conceive a brilliant future. ”

Barbie emblem is actually in the wireless telephone R & D, and is anticipated to close in the third quarter of 2009, an authorized release.

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