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You Can Use Social Media Marketing To Present Something Of Value To Clients And Customers

November 18th, 2011

In our previous issue, we discussed about effectively communicating with your Facebook fans. In this issue, we are going to talk about using Facebook marketing to present value to your prospects and customers.

It’s a fact that half of all Facebook users visit their profiles everyday? This implies that there are around 250 million of the social networks 500 million who might be able to see your Page.

How’s that for a customer base? That can equate to thousands of cash in sales and a lot more work opportunities that you can actually get a chance to get involved in.

But only some Facebook accounts have the potential to get customers. Just like an official web page, a Facebook account must be worked on, adjusted, upgraded and evaluated.

It’s essential that you first evaluate whether your Facebook business page is offering useful results while keeping your reputation healthy.

Do you want your business to raise a corporate awareness among people on Facebook?

Do you want to make your business professional, yet not too formal or high-maintenance to be considered by people?

Or are you just looking to create a community with which all questions and other concerns of your customers can be addressed?

It’s important that you always regard value as your top priority whenever posting anything on your page. Cut out the clutter and post only the necessary things. Many times with a business page, you just have to reject the temptation of being too personal even when such a medium calls for it.

Here are a few more suggestions you should contemplate:

Ask For Testimonials

Looking into a person’s Facebook wall is one of the most typical pastimes of individuals who are enthusiastic about social networks.These days, social media management presents numerous rewards to business owners. You can win over prospects by using testimonials from your current customers or clients. So, strongly encourage past clients to write their feedback on Facebook. It would be much preferred if it’s voluntary but this isn’t often the case. If you prefer, you can offer incentives to get feedback. Say, for example, that every Facebook feedback will give them a 5% discount during their next purchase.

- Personally Connect With Potential Clients or Customers

If there are questions about your products or services, make sure you tactfully accommodate those concerns. Also, you’ll earn a good impression by answering the inquiries very promptly. If you cannot do this, apologize for the late reply.

To refrain from totally wasting your time replying to the very same queries over and over again, you may want to give as much details as possible on your page. This is when the Notes section of Facebook comes handy.

- Upload Relevant Photos

There are business pages that use the Photos section while others use unique tools that enable them to show their products as well as post the product images. Any of these is fine as long as the product images are shown in good quality. The photos that you use play an important role in attracting your prospective clients or customers. That’s why it’s important that you come up with eye-catching, even artistic photos, if possible. For instance, if you have a jewelry business, you can promote it on Facebook by posting photos that feature the intricate designs of your jewelry pieces.

Always keep these simple points in mind when mingling with your friends and fans for a successful Facebook marketing venture.

Be sure to read our next issue of Facebook for Business soon.

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