Benefits Of Creating Corporate E Books
July 22nd, 2010
For organisations to stay competitive, they must be willing to share knowledge with the public because the digital revolution has enabled information to move beyond geographical boundaries. The new rule of corporate survival is not just the ownership of knowledge; it also means that the conscious effort to modify and “self-destroy” it.With this in mind, business decision-makers must seriously consider the sharing, selling and protection of organizational knowledge through the launching of corporate e-books off their websites.
Identify your organizational strengths-this is crucial as most surfers are willing to read only 2 corporate e books from each visit. As an example, if you run a publishing company, you have to decide which magazine or trade publication that you want to portray.
Select the medium of transfer-If you are reaching to a worldwide audience and have a restricted price range, the best starting point is to use the pdf format. This format is appropriate with commonest softwares available in the market and its software may be freely downloaded. You may as well get free help at planetpdf.com
Select the links-Creating a company e book is to transmit your beliefs and expertise to your customers. The buzzword here is loyalty. Thus it is essential that hyperlinks like “suggestions to us” and “be a part of our mailing list” be included in the e book.
Greater staff participation-as the idea of a corporate e book gets passed around, you have to encourage your staff to contribute ideas and articles to create inter departmental e books. This is useful if future job seekers want to find out more about working in a specific department.
Get it in print-the e book has finally gone full circle! The concept of putting the company e books to print is to enhance the sense of loyalty and belonging to your corporation. You may as well include a sypnosis of the company e books in your company’s annual report.
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